activityn has stood out in recent times due to a large number of controversies around it, but in terms of video games, one of the most outstanding points is the company’s commitment to the mobile device market. Titles such as Diablo Immortal, Candy Crush Saga and Call of Duty: Mobile have brought huge benefits to the company, as the financial results for the second quarter of the year have shown.
In these results, Activision proves to have made more money from its mobile titles than from PC and console games combined. From April to June, Activision has earned a total of 831 million dollars thanks to mobile games; while on PC it got 332 million and on consoles 376 million. Combining both amounts, it does not reach what is collected by the mobile market.
Activision Blizzard and the mobile game market
A great strength of Activision Blizzard as a company is its mobile titles, and to this we must add everything that it is doing around mythical franchises such as Diablo and Warcraft, so the profits should be even higher in the near future.
The controversy around Diablo Immortal and his character pay to win It does not seem to have had an impact on the company’s earnings, and as the data shows, all the money that comes in from this type of game is enormous.