Acquisitions are almost the order of the day in the video game industry, so we…
CNBC assures by its sources that Amazon will not make an offer to Electronic Arts today.
Amazon is not going to make a bid for Electronic Arts, sources tell CNBC’s @DavidFaber. Shares of $EA emerged earlier on a report citing a “rumor.” pic.twitter.com/k7wk0Fy7xv— CNBCNow (@CNBCnow) August 26, 2022
Amazon could announce its intention to buy Electronic Artsthe developer of FIFA, Battlefield, dead space, apex legends and many other titles, especially sports titles. The information has been published in USA Today with a GLHF source, and it will become official today.
USA Today is reporting that Amazon is about to acquire Electronic Arts, with the deal to be announced today.https://t.co/ZP40Vg1y9k Geoff Keighley (@geoffkeighley) August 26, 2022
The rumor about the intention of a large company interested in the huge EA catalog has been around for weeks and there had been talk of Apple, Disney and Amazon. Apparently Amazon is the one that has made an offer, although that does not mean that the purchase is immediate.
“It’s a smart move by Amazon, which is making big strides in television. After the success of The Witcher Y Arcane on Netflix, both series based on great video games, Amazon may take advantage of EA licenses for new series. Mass Effect, Dragon Age, dead space… There is a lot of transmedia potential in the EA library,” the article says.
The next earthquake in the industry?
Buying a publisher like Electronic Arts might have seemed unthinkable a long time agobut in recent years we have seen huge acquisitions like the one is closing in these months, the purchase of Activision Blizzard by Microsoft for 68,700 million dollars, the most expensive acquisition in the video game industry.
“Several sources familiar with these conversations say that EA has been persistent in seeking a saleand has only been further emboldened by the Microsoft/Activision Blizzard deal,” journalist Dylan Beyers commented in May. “Others say EA is primarily interested in a merger deal that allows Wilson to remain CEO of the company. Apparently, EA was about to close a deal with NBC Universal and, although in the end this company backed down because they did not reach an agreement with the price, it shows that the publisher would be interested in being bought for a figure reasonable.
Ubisoft has also been in the spotlight of various companiesand although its official intention is to maintain independence, some sources believe that Tencent could increase its participation to take over the game developer. Assassin’s Creed, farcry either Splinter Cell.