Apple loses first place in customer satisfaction

Tom Henry

apple loses first place in customer satisfaction

When purchasing products, devices and hardware from a specific brand, it is generally chosen because it has a certain reputation and positive opinions. A little-known brand or one with poor ratings has a very difficult time selling in good condition, except that its price will be much lower than the competition. However, many customers prefer the safety and reliability of their preferred brands. Apple has dominated the customer satisfaction index for the last 20 years, but now, with the latest report from ACSI 2023, Samsung has ended this streak tying with Apple.

Apple is considered the most valuable company in the world, due to the enormous amount of profits it generates. The fact that you can afford sell your devices noticeably more expensive than the competition and achieve incredible sales, shows the good work they do. Whether in terms of marketing, quality of materials, ease of use and hassle-free start-up, in the end Apple is the winner.

Samsung ties with Apple in customer satisfaction

Apple ACSI 2023

Every year, during American Customer Satisfaction Index (ACSI), Manzana ends up being the winner. At least this is what has happened in the last 20 years, except that now, a competitor has emerged. Now that the ACSI 2023 report has been published, Samsung has managed to tie with Apple, with both companies achieving 83 points. As an evaluation method, the PC, tablets and computers laptops.

In the case of Apple, the survey has taken into account all its devices that encompass these categories, so we have Mac Mini, iMac, iPad and MacBook. On the other hand, with Samsung they have to limit themselves to their laptops Galaxy Bookthe Galaxy Chromebooks and their tablets Galaxy tab. In this case the company does not manufacture its own desktop PCs, so it cannot compete there.

The Samsung Galaxy Tab catapults the company to first place

Samsung Galaxy TAB S9

It has been precisely thanks to the Galaxy Tab that Samsung has managed to rise 2 points compared to last year. The best of Customer satisfaction with the Galaxy Tab rose 6%, finally causing Apple to lose that first place. Regarding these, the South Korean company has launched its Galaxy Tab S9, S9+ and S9 Ultra as the most modern and powerful. Specifically, the Ultra model can be equipped with up to 16 GB of RAM and 1 TB storage. It also has a certified S Pen IP68 and a powerful Qualcomm Snapdragon 8 Gen 2 top of the range.

Let us remember that Samsung has recently decided to scrap its Exynos processors to change them for more powerful ones. The Qualcomm Snapdragon 8 Gen 2 They were also used in the last Samsung Galaxy S23 Ultra, with favorable results. Following the tie between Apple and Samsung, we have a second place that belongs to Dell and HP (+4% compared to last year), which also tied with 81 points. Lastly, in third place a four-way tie is found, with Acer, ASUS, Lenovo and Amazonall of them with 78 pointslosing 1% compared to last year.

Leave a Comment