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Complete failure: Google closes Stadia and returns the money

On January 18, 2023. That will be the date of the closure of Stadia, the streaming game service launched by Google in style in 2019. The movement comes after the company denied this year what was seen to come a long time ago, and a year after their studios were dismantled and Jade Raymond, one of the project’s leaders, was fired.

The announcement has come in the form of a formal letter from CEO Phil Harrison, stating that Google intends to make a full refund of all purchases made on the platform. This reimbursement, they say, refers not only to virtual or digital acquisitions, but also to physical hardware acquisitions, for example the controller. Stadia Controller conceived by and for the streaming service. The return of the money must be completed in the middle of the same month of January.

The advances in running software in the cloud will now be used for other products and in other departments of Google, or perhaps with other partners, according to the letter. The reasons for the closure of Stadia in the words of Harrison are that, obviously, “it has not caught the traction with the users that we expected.”

Perhaps ahead of its time, the presentation of Stadia in 2019 promised certain functions and services that were never implemented in conditions, especially in terms of immediacy, visual quality, cross-platform quality or scope, settlement and scale. Although many already predicted today’s news, as happened with so many other Google services, it is also true that the service was a pioneer and proposed a feasible future without the mediation of expensive local hardware. Other proposals, such as Xbox Cloud Gaming, have been advancing little by little based on tests in recent years. Today, a near future where the execution of video games is carried out exclusively in the cloud is still not conceived.

Complete failure: Google closes Stadia and returns the money


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