Despite being free, Overwatch 2 has brought Activision Blizzard afloat in 2022
Overwatch 2 begins its Season 3 today with a new map, battle pass, and a series of character adjustments that have had Mercy in the spotlight. beyond the poor support of the game, today we know that the hero shooter has been the guardian angel of Activision Blizzard and It has helped That the business pairing ends the year in style.
Yes, it sounds strange to think that a free game has helped and generated millions of dollars for your company, but the phenomenon of free to play It is not understood by what the player pays or not, but there are many more factors. In this case, and prior to the release of Infinity Ward’s Modern Warfare 2, Overwatch 2 has actively participated in the company’s data with net income of €2.33 billion in it fourth quarter of 2022.
Although the third quarter of the year was not bad for the business pairing with a Diablo: Immortal that ate everyone last summer, the arrival of the Blizzard game at the beginning of the last financial period of the year has been spectacular. In fact, Activision Blizzard recognizes that the most important part of this economic growth is due, to a large extent, to the microtransactions and other types of purchases.
The GamesIndustry media adds that the increase in monthly users within the umbrella of the launcher from Activision Blizzard has seen an increase of 87.5%, which translates into 45 million registered for last December 31. A fact that the company is not afraid to award to Overwatch 2 and its free game format.
It is clear that there is community in both games and although the shooter from Infinity Ward will see a replacement next 2024, to Blizzard interested in keeping Overwatch 2 afloat. Of course, the blow of NetEase in China and, therefore, the cessation of activities of hero shooter and other games in the Asian giant, will be noticed in the future.