The first two divisions of the USAsoccer league, officially known as The league, they will change their name for the next season. This is the last year of the contract with their current sponsor, Banco Santander, so they have signed a new agreement with another company. The chosen one has been EA Sportswhich from the 2023-24 season will be the in charge of naming the competition.
This is reported by the journalist Pedro Morata in COPE, who assures that EA Sports FC (the new name by which the saga is known FIFA starting next year) will be the brand responsible for choosing the nomenclature of the First and Second Divisions of LaLiga. It still does not seem to have decided what the official name will be, although it has transpired that the agreement has cost EA Sports a total of 40 million euros per yeardouble what LaLiga has received up to now for this sponsorship.
💣 News @partyzocope
💥 Inform @pedro_morata
🆕 EA Sports FC name @The league in 1 and 2 from season 23/24
🔀 Fusion interactive and real football
📝 5 year contract
💰 Enter 40 million euros a year (double what until now)
📻 #PartidazoCOPE pic.twitter.com/8DfrzyvDZ9– The Great Match of COPE (@partidazocope) August 2, 2022
Five years of sponsorship with initiatives beyond the naming
In addition, as explained by COPE, this agreement will not only have repercussions at the level of namingbut also collects shares for merge interactive football with real: initiatives are planned that encourage the viewing of both types of sports, as well as activities that integrate grassroots football. We also know that the sponsorship agreement between LaLiga and EA Sports will have a five-year term.
