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“Elden Ring is just the beginning” for Bandai Namco, proud of the numbers achieved

The publisher highlights that FromSoftware’s title has reached a larger audience by better explaining the formula to the public.

That Elden Ring is a success is something that does not surprise anyone at this point. The game developed by FromSoftware can boast of millionaire sales, specifically 16.6 million copies sold as of June 30, 2021, so from the publisher bandai namco They only have good words for Hidetaka Miyazaki’s work.

In an interview granted to Games Industry, the CEO of Bandai Namco Europe Arnaud Muller has spoken about how they have received the good numbers of Elden Ring, without leaving the focus on that they want to continue expanding in the West at the same time that they reinforce the video games that they create and edit from Japan.

They point to the Tekken saga as a previous global successFor Muller, “Elden Ring is just the beginning” of Bandai Namco’s future release strategy, though they do not consider it their first global success as Tekken has historically done well in major video game markets and other IPs are gaining traction in other territories.

“We are extremely proud of Elden Ring, their latest issues and the quality of the game, happy with the relationship with FromSoftware. We already worked with them on Dark Souls, but Elden Ring takes the genre to a new level“, explains Muller. “The open world, the accessibility and its depth has clearly exceeded our expectations and that of the fans.”

Elden Ring

“I think we expected the game to have a high quality, but the fact that it reached such an audience is satisfying and it makes us very happy”, he continues. “Dark Souls has always been perceived as a difficult saga and Elden Ring is, but I think that the work done to explain well to the fans the way in which they could discover the adventure has reached more audience and has made it more accessible.

In the same interview, the CEO has also had time to talk about remaining independent in the face of the industry’s onslaught of purchases, reinforcing your interest in protecting your franchises of a possible acquisition by third parties or some of their close partners in video games.

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