Epic Games is offering third-party developers 100 percent of the revenue for six months in exchange for the exclusivity of their games on its store.
The program just announced by Epic, called First Run, is an optional schematic. If a developer decides to participate in this initiative, they will receive 100 percent of the revenue for six months.
Once this exclusivity period ends, the revenue split will return to the store’s original setup, where 88 percent will go to developers and 12 percent to Epic.
Epic has stated that the First Run program will be available to developers “of any scale” and will offer participants a number of perks designed to increase exposure for their products. This includes participation in “relevant store campaigns” such as sales and events, as well as “exclusive badges, homepage placements, and dedicated collections.”
Developers can be a part of First Run and simultaneously launch their products on their own store or website, as Epic has stated: “Products in the Epic First Run program can also launch simultaneously on publishers’ stores or launchers. and developers with direct sales, selling an Epic digital redemption code, or integrating with our keyless redemption program.”
Sharing the news on X, Epic boss Tim Sweeney said that with this new scheme “everyone wins.”
“Developers make more money, Epic reaches new customers,” he wrote.
Epic Games Store launched in 2018 with an 88% / 12% revenue split. Now developers can also choose a new option: launch your PC game on EGS first for 6 months for a 100% / 0% revenue split. Devs earn more money, Epic reaches new customers, everyone wins.
—Tim Sweeney (@TimSweeneyEpic) August 23, 2023