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Google Stadia closes after 3 years – Wanted to be a big competitor for PlayStation and Xbox

Google’s “Stadia” cloud gaming service is being terminated: The project will be closed in just a few months.

When does Stadia close? Google will end its Stadia cloud gaming service on January 18, 2023. Until then, the service should still be accessible. This was confirmed by Phil Harrison, vice president and general manager of the Stadia project, in a statement (via Google Blog).

What happens to my purchases? According to the statement, Google will refund all hardware purchases made through the Google store. The same applies to all games and DLCs purchased through the Stadia store.

Reimbursements are scheduled to take place by mid-January 2023.

As of January 18, 2023, players will still have access to their libraries to complete their games. Then Google Stadia will be phased out – just a little over three years after it launched on November 19, 2019.

“Didn’t get the response we expected”

Why is Stadia closing? In the statement, Harrison briefly addressed the reasons for the decision: “Although Stadia’s approach to streaming games for consumers was built on a strong technological foundation, it has not received the user acceptance that we expected, so we’ve made the difficult decision to retire our Stadia streaming service.”

Stadia was originally envisioned as a new competitor for the big, established gaming platforms like PlayStation, Xbox, and PC.

With Stadia, players should be able to stream their games to any compatible smartphone, PC, laptop, tablet or TV – based on a fast internet connection.

However, the system obviously never took off in the form that Google had hoped for.

Well-known gaming insider Jason Schreier reported in early 2021 that Google was investing very large sums in the system and ports of popular games such as Assassin’s Creed and The Division. On Twitter, Schreier emphasizes this again about the current end:

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However, at least the technology behind Stadia should live on in other projects.

What will happen to Stadia technology?

As Harrison explains in the statement, the technology behind Stadia is proven and would go beyond gaming: “We see clear opportunities to apply this technology to other areas of Google such as YouTube, Google Play and our Augmented Reality (AR) efforts – and they.” making available to our industry partners as well, which we believe is the future of gaming.”

“For the Stadia team, building and supporting Stadia has been driven from the start by the same passion for games that our gamers do.” to have. Many of the Stadia team members will continue this work in other areas of the company.”

A possible restructuring of Stadia was already being discussed at the beginning of 2022, for example to make the technology available to other developments, while the pure gaming aspect should recede into the background. This step now seems to be finally completed.

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