For a few months now we have known about Netflix’s plans to try to end the exchange of passwords between its users and the so-called shared accounts. Something the company says is costing them millions of dollars in lost revenue every year and which, for obvious reasons, they want to end. Several tests have been carried out, mainly in Latin America, and now it seems that Netflix is ready to roll out the system in a general way, and will do so from the month of March.
There’s no information yet on how exactly this will work, but what we do know is that the streaming service looks like it will offer the functionality for a fee of between €30 and €50, depending on which region you’re in. Something that, therefore, has been well received in the test areas, although it could also cause some subscribers to decide to unsubscribe. At the moment the prices that will be handled in USA with this measure are unknown. As stated in the latest financial report:
“We expect some cancellation reaction in each market when we roll out payment sharing, which impacts member growth in the near term.”
But as borrowing households begin to activate their own standalone accounts and additional member accounts are added, we expect to see overall revenue improvement, which is our goal with all plan and pricing changes.”
Will you keep the Netflix subscription after the activation of this system?