Netflix’s commitment to video games grows with the foundation of a new studio in Finland
The platform has already bought several developer studios, one of them also located in the country.
Netflix is throwing all the meat on the grill to become a new benchmark for video games. Aiming to end 2022 with 50 mobile games exclusive for members From its platform, the brand known for hosting series and movies has taken out its wallet to buy specialized studios in the Android and iOS ecosystem. However, this does not prevent you from also being able to found a developer.
Netflix promises that its games will not have ads or in-app purchasesThis is how they announce it in a statement shared through their official website: “Today, I am excited to announce that we are establishing an internal video game studio in HelsinkiFinland, with Marko Lastikka as director. This is another step in our vision to build a world-class video game studio that will bring a variety of original, delightful and deeply engaging games – no ads and no in-app purchases – for our hundreds of millions of members around the world.”
Marko Lastikka is a professional with a long history in the video game sector, as it should be remembered that he served as general manager and executive producer in EA. Following this, he co-founded the studio of Zynga and went on to become studio director at Netflix Games. On the other hand, the platform highlights that Helsinki is also home to the Next Games team, which became part of Netflix at the beginning of the year.
This news only reaffirms Netflix’s intentions in the field of video games through a model that includes them in its standard subscription. However, it is clear that users of the platform they are there for the series and moviesas the data indicates that less than 1% of the members play the launches daily.
More about: Netflix and Netflix Games.