NVIDIA has earned in its own right to be the undisputed leader in the gaming sector. Its solutions are much more effective than those of its competition, and of course more expensive, it must be said. However, as a proud owner of a 3070, I can safely say, given that I’ve been through several graphics cards, that the difference is noticeable and a lot.
But enough of the unpaid advertorials, those from California do not sponsor this entry (although it would be nice, wink, wink). The fact is that on the occasion of CES 2023, the company has presented some powerful products that it was time for them to see the light. The most remarkable thing is undoubtedly the arrival of its range of RTX 40 Series graphics to devices. This is the first time that notebook graphics cards include a Category 90 GPU. There has also been room for the RTX 4070 Ti for desktop computersthe GeForce RTX 4080 Ultimate upgrade for GeForce NOW, and new games that support DLSS and raytracing.
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NVIDIA Ada Lovelace, a milestone in efficiency
The company will launch new laptops with the GeForce RTX 40 Series; this will see more than 170 laptops benefit from an ultra-efficient architecture called Ada Lovelace, which NVIDIA says represents the largest known generational leap in terms of power and energy efficiency. Thanks to it, laptops with GeForce RTX 40 Series triple their energy efficiency compared to the previous generation.
The ADA Lovelace architecture includes NVIDA DLSS 3 and fifth generation Max-Q technologies. There will be quite a number of games that will benefit from this.the first of these will be Cyberpunk 2077 with a few more to follow soon.
With the Ada architecture, we set out to transform the performance and power efficiency of gaming and creative laptops. The new RTX 40 series delivers enthusiast-class performance in laptops as thin as 14-inches, a new milestone.
Of course, there’s also been room for the new lineup of laptop graphics cards, which includes the RTX 4090, 4080, 4070, 4060, and 4050. The RTX 4090 and 4080 will be available on February 8 starting at $1,999. For its part, the RTX 4070, 4060 and 4050 are faster than the most powerful GPU of the previous generation, and will be available on February 22 from $999. You can expect a conversion to euros similar to that of the dollar.