What has kept the networks and the industry busy lately has been the acquisition of Activision Blizzard King by Microsoft, what we recently learned about the case is that Phil Spencer and Jim Ryan would meet before the Brussels court to defend its position on the acquisition. The company in charge of PlayStation is threatened, thinking that they could lose Call of Duty. This has become a joke for many, since Microsoft has offered multiple alternatives to continue bringing CoD to its platforms, so much is the joke that a Activision senior executive criticizes the actions taken by Sony through a funny meme.
As we well know, Call of Duty represents a large percentage of revenue for Sony PlayStation, since its own games can barely reach the numbers reached by third-party titles such as FIFA or Fortnite. This has led the Japanese company to act in a victimizing way to look good in the face of world regulators. However, many other companies in the industry support the merger between Activision Blizzard and Microsoft, while Sony continues to reject the deals that Microsoft can offer it, something that Lulu Cheng Meservey laughs atExecutive Vice President of Corporate Affairs and CCO of Activision Blizzard.
Lulu Cheng Meservey, Activision’s top executive criticizes the actions taken by Sony recently through a meme
The Activision Blizzard CCO scoffs at Sony’s current stance As for the purchase of the North American company, making us see how Sony could accept the agreements previously offered by Microsoft without any problem, but prefers to self-sabotage and be worse off than it was before. On the other hand, many regulars have approved the acquisition of this company, however, the CMA and the FTC still need to be approved, two regulars who have put many obstacles to the process.
Activision Blizzard mocks Sony’s tantrum over Call of Duty, accusing it of wanting to boycott the deal
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For his part, Nintendo and Nvidia have taken advantage of agreements with Microsoft to bring Activision Blizzard King games to their platforms following the close of the acquisition deal. This point is very important since it would be invalidating Sony’s accusations of monopolysince Microsoft would be bringing Call of Duty and many more titles to platforms with more than 150 million players.