Subscription spending growth is slowing – Xbox

The industry is changing little by little and we are witnessing it. A gradual change in the way of consumption, not only due to the appearance of gaming in the cloud, but also due to the emergence of subscription services, a market led by Xbox Game Pass.

In addition, in recent years we have also seen a change in trend due to the COVID-19 pandemic, which further boosted the digital market and has caused a shortage of new Microsoft and Sony consoles.

The market begins to return to its pre-pandemic path

A tunnel from which you begin to take the exit, as shown by the latest VG market data from the US. A market that signals that new release games manage to sell well, at a good pace, but that is not enough. Besides, subscription spend growth is slowingeither. Something logical taking into account the rapid boom that we have experienced, but this does not mean that it stops generating benefits.

A few US VG market takes:
– PS5 driving console market
– Big new games selling very well, just not enough of them
– Subscription spend growth is slowing
– Market is stabilizing, expect mostly YoY single-digit % changes going forward
– Engagement returning to pre-pandemic levels

— Mat Piscatella (@MatPiscatella) April 19, 2023

With all this, we see how the market is gradually stabilizing and returning to pre-pandemic levels. With this, year-over-year percentage changes are expected to be in single digits going forward.

JGBassols

My vocation was always archeology, but by chance I ended up falling in love with Egyptology. But, above all, I am a parakeet and a gamer. Also, I am a lover of good stories. If you don’t see me studying, I’ll be with a controller and an adventure on the console.