the worst launch, at the sales level, of a GPU

Tom Henry

the worst launch, at the sales level, of a gpu

Since the specifications were released, we already knew it, and we can officially say that the GeForce RTX 4060 has made the worst debut ever for a graphics card since you have access to sales. As it could not be another, it has been Mindfactory (via 3DCenter) that has stirred the hornet’s nest. Specifically, it has revealed that in the debut of the new NVIDIA graphics card, they sold just 10 units of the GeForce RTX 4060. At the time of writing, since the RTX 4060 debuted on Wednesday, they have sold 25 charts in four days.

These figures are appalling, if we take into account that her older sister, the GeForce RTX 4060 Ti, also garnered poor sales. This model at least debuted selling some 30 unitswhich is a very similar figure that also reached the AMD Radeon RX 7600. In essence, we are facing the first generation of graphs where the mid-range is a resounding failure.

The GeForce RTX 4060 should have broken sales records

MSI GeForce RTX 4060 VENTUS 2X BLACK - DesEsports Extras1

Without a doubt, from NVIDIA we have something clear: its X60 series graphics are always best selling product. They offer an excellent balance between the performance it offers and the cost it entails. That is why it powerfully draws attention to why with the GeForce RTX 4060 Series this has changed drastically. NVIDIA has gone from having a line of graphics cards that was always the best seller, to a line that literally nobody wants.

A very poor graphics chip, memory limitations, and all this at a price that does not correspond to what it offers. The GeForce RTX 3060 Ti cannibalizes to the GeForce RTX 4060, it is more powerful and cheaper. To make matters worse, it is not far from the performance of the RTX 4060 Ti. Evidently NVIDIA’s strategy has made water everywhere.

Despite this, NVIDIA has not officially ruled on the widespread criticism, but this will continue over time, and logic indicates that the only option to release them is cut prices. In case NVIDIA continues forcing the user to acquire them, given the lack of previous generation models, it is clear that there are better options on the other sides.

Interestingly, AMD has also made a catastrophic launch with its Radeon RX 7600XT. Like NVIDIA, older generation GPUs such as the Radeon RX 6650XT, offer practically the same performance, with a much more interesting price. Both companies will know the reasons for these movements, but it is seen that none have wanted to raise the performance bar of the mid-range.

Against all odds, AMD and NVIDIA have done Intel and its Arc A750 a great favor

Cyberpunk 2077 - GeForce RTX 3060 Ti vs RTX 4060 without DLSS

If you are looking for an economical and powerful graph for what it costs, the Intel Arc A750 Right now it is the best option. The Intel Arc A750 offers 13% higher return for every dollar invested compared to the GeForce RTX 4060. In essence, if you’re on a tight budget, it’s the best you can buy.

If we want more specific data, the NVIDIA GeForce RTX 4060, with reference frequencies is, on average, 15% faster at 1080p, and 7% faster at 2K resolution. The GeForce RTX 4060 is around 330 eurowhile in USA, the Intel Arc A750 can be found for 263 euro. That is, the NVIDIA option is up to 15% fasterbut having to pay 26% more. In Germany, the Intel Arc can be found even cheaper: 250 euro.

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