The debate about localizing video games to our language is one almost as old as the industry on which it is based. In USA, luckily, we have great tradition of adapting to USAthe works that come to us, either through translations or dubbing. One of the biggest efforts I’ve seen to do this is from The Elder Scrolls Online, which premiered in Spanish last year. Now, we know that this arduous task pays off.
Yesterday I had the immense pleasure of speaking with matt firor, director of the MMO for ZeniMax and Bethesda, and one of the issues that I could not avoid asking him as a Spaniard was the localization of the game. And it is that many times there is talk of how these adaptations are not worth it because they do not increase the number of players in the localized regions, but the data provided is usually inconclusive. Armed with curiosityI decided to ask the million dollar question.
The Elder Scrolls Online in USAwas a success
“Obviously, the population of USAplayers is increasing again because there is content in your language”Firor commented. As a curious fact, he mentioned that European players usually communicate in English with each other, something that may not seem like anything special here, but from the point of view of an American draws attention.
“All the people who speak USAthey are so important like the rest of the community for us”, the creative also commented, committing that, as long as there are players, there will continue to be content within the game, and this will arrive translated into Spanish. Of course, there is also a jug of cold water here: the issue of voices.
What led to the localization of the text into USAwas, curiously, the Japanese version of the MMO that did not have dubbing but did have a translation. Seeing that it would be much easier to follow that route than to dub the entire game into our language, ZeniMax Online Studios opted for that option to carry out the adaptation process. According to Firor, adding voices to USAis something that It’s not going to happen in the future, it would be too much work.
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