Twitter was already not the only one playing on its playground, but with the arrival of Meta it’s even worse for Elon Musk’s company, which is declaring open war.
The new social network of Meta which bears the name of Threads does not seem to pack Twitter and its boss Elon Musk since the company with the blue bird begins via its main lawyer to take measures against this new competitor. Even as Mastodon or Bluesky, two other social networks also use the same codes as Twitter.
Threads, a competitor that does not please Twitter
The launch of Threads is a success and it’s starting to scare Elon Musk and his Twitter business. Around the world, Mark Zuckerberg’s new social network is gaining ground to such an extent that Instagram’s social network has just crossed the symbolic bar of 50 million registrations in less than 24 hours. As a first attack, the billionaire at the head of Tesla does not hesitate to accuse Meta of plagiarism and data theft. Here is the Twitter message that can be found on his official account:
Competition is acceptable, cheating is not.
To go further, we can learn via the Semafor media that Twitter is threatening to file a complaint. In fact, a bluebird attorney, Alex Spiro, sent a letter to Meta CEO Mark Zuckerberg accusing the company of engaging in “systematic, deliberate and unlawful misappropriation of trade secrets and other intellectual property“. This goes very far all the same. Moreover, the lawyer in question confirmed to the media the following thing:
Twitter intends to strictly enforce its intellectual property rights and demands that Meta take immediate action to stop using our company’s trade secrets or other highly confidential information..
Twitter reserves all rights, including but not limited to the right to seek both civil remedies and injunctive relief without notice to prevent any retention, disclosure or use of its intellectual property by Meta.
Moreover to achieve this, Spiro accused Meta of hiring dozens of former Twitter employees who had access to some very important data.
Meta officially responds
Aware of the drama that is unfolding, Meta wanted to try to calm things down through Semafor. This is how Andy Stone, director of communications at Meta, told the news outlet that the accusations made by Elon Musk’s company were baseless.
No one on the Threads engineering team is a former Twitter employee.
It remains to be seen if a complaint will officially take place or if for the moment it is only a threat without execution. What is in any case certain is that Threads disturbs.