What Sony set in motion at the beginning of this generation of consoles is being followed by more and more publishers. So now also Ubisoft, who are raising the prices for new game production.
For Ubisoft, going forward, that means big AAA production going to market for $70, which for us should mean $80 starting with Skull and Bones in November.
In an interview with Axios, Ubisoft CEO Yves Guillemot said:
“Skull & Bones is the first title of November to sell for new-gen consoles at $70, a price that other publishers have been asking for in recent years and that Ubisoft had not previously set in the long term. Some of the games will be priced the same as the competition. The big AAA games are $70.”
Ubisoft is primarily following Sony, who initially apparently aimed for even higher prices for games of the current generation before there was internal resistance to this. Sony’s idea at the time was probably 100 US dollars for a large production. This was followed by EA, 2K Games, Activision, Square Enix and Co.
Prices are set in consideration
However, this does not mean that all Ubisoft games will cost a flat rate of EUR 80. According to the publisher, one will also orientate oneself to competitors here, as well as ultimately to the actual production costs.
One example is Assassin’s Creed Mirage, which appears for a relatively cheap EUR 49.99. Ubisoft justified this with the comparison to Assassin’s Creed Valhalla and the scope the RPG offered.
Microsoft, on the other hand, is still quite cautious on this point, having not yet released a first-party game of this generation for such a high price.