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Unity CEO considers you a “fucking idiot” if you don’t think about monetization when making a game

The in-game advertising has starred in a series of heated and curious debates where the separation that exists, sometimes, between the players and the development studios has been made clear. The communities they do not want to ads within their games as companies seek to get the most out of them. For example, very notorious was the case of NBA 2K21 that included commercials in the breaks of its games.

Unity, the company that develops one of the most versatile third-party graphics engines for video games, has been involved in a controversy by signing a million-dollar partnership with a company accused of creating malware and adware with the ultimate goal of, effectively, increase advertising in your projects. A very tense situation John RiccitielloCEO of Unity Technologies, has responded very strongly to those who complain about his company’s actions.

According to the British media pocketgamer.biz, the manager has granted an interview after the recent business merger of Unity and IronSource in which he has described as “fucking idiots” to those who in a creative process do not think about monetization. “Ferrari and some of the other high-end car manufacturers still use clay and carving knives. There is a very small portion of the gaming industry that works that way, and some of these people are my favorite people: they are the most beautiful, pure, and brilliant people. They are also some of the biggest fucking idiots.”

Riccitiello is known in the video game for being one of the main defenders of the consideration of this entertainment medium as a industrywhere income and smart business models. He himself points out shortly after that although there are still creatives who embrace the classic philosophy that the creative process of a video game must be unrelated to advertising and how to get economic revenue from it before launching it, something that he does not see with good eyes.

“This industry divides people into those who still hold to that philosophy and those who massively embrace how to figure out what makes a product successful. This is where this cycle of feedback between benefit Y videogame, and they can choose to ignore it. But choosing not to know at all is not a great decision”, the manager ends up commenting.

It is clear that although Riccitiello is a businessman through and through, defending the creative process added to the benefit that will be obtained is something that prevails in the current video game, even in the past. However, the manager has moved away from the focus in the face of the question of how and in what way a company accused of distributing malware It is going to help Unity in advertising, something that it seems to want to promote above all else.

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